Saturday 15 December 2012

Horse racing t shirts

Horse racing t shirts biogoraphy

Unless you’ve been living on the far side of the moon for the past several months, you’ve probably heard the catchy Korean pop (K-pop) hit “Gangnam Style” by South Korean singer Psy. The electronica dance song reached 1 billion views on YouTube just six months after its release, and became the site’s most-watched clip in history in late November. With appearances on Today, Ellen and Saturday Night Live, the dance craze can’t be stopped. On September 21, the hit broke the Guinness World Record for “Most Likes on YouTube” with 2,918,953 (it now has almost 6 million), and surpassed Carly Rae Jepsen’s “Call Me Maybe” by approximately 220 million views. (BTW – what does it say about us that mindless entertainment – aka Gangnam and Carly Rae Pop – gets the biggest response from the entire human race of over 7 billion?! Scary…).
While I find the trending tune and knock off choreography to be utterly obnoxious (after hearing it 100+ times), it’s definitely created a global stir, and marketers are taking notice. Social media managers from big brands across the globe have leveraged the hit’s international appeal by providing their own rendition of the song’s video as a part of their social media marketing strategies. Brands including Intel, Red Bull Racing, Abercrombie Kids, International Cricket Council, Vodafone Zoozoos, McDonalds, Hyundai, Ebay, KFC, and M&M’s found success by transforming the media phenomenon into a social media marketing strategy. Social media analyst Unmetric diagrams how social media marketers across the globe grew their brands Gangham style.Intel received the most Facebook engagement, by featuring a figurine in an Intel shirt doing the “Gangnam Style” dance in a horse stable — earning more than 500,000 Likes, 40,000 shares, and 13,000 comments according to Mashable. My fave has to be the dancing M&M, but they’re all pretty pitiful hilarious. I give props to the marketers who successfully capitalized on the craze to extend their own brand, but those creative geniuses who responded to this fad have only ushered in the inevitable sooner than later: Gangnam Burnout. Was nice…now nauseating. I am officially Gangnam Styled-out.

Horse racing t shirts
Horse racing t shirts
Horse racing t shirts
Horse racing t shirts
Horse racing t shirts
Horse racing t shirts
Horse racing t shirts
Horse racing t shirts
Horse racing t shirts
Horse racing t shirts
Horse racing t shirts
Horse racing t shirts
Horse racing t shirts
Horse racing t shirts
Horse racing t shirts
Horse racing t shirts
Horse racing t shirts
Horse racing t shirts
Horse racing t shirts
Horse racing t shirts

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